We love it when people come in because another customer has recommended us. Thanks to everyone who has done so - we're proud of our reviews.

We, like any other business, have to think about attracting people through our door and having events like our #enjoytheview poetry event with Helen Mort is part of that - as well as the fact we like putting on enjoyable happenings.

Some people come in and express surprise that we are "cheaper than expected". It is sort of a backhanded compliment - good that we look look classy, bad that that might mean our prices are exclusive.

We don't advertise on price, but do advertise our transparent/all-inclusive prices - knowing the price at the start, not the end is a USP we are proud of.

However, perhaps we should be a bit more upfront about actual figures - so here goes.

We have just 2 "frame only" prices; 1. £75 - core #nologo range; 2. £125 - craft #independent range.

If you want to see all prices then go here - note includes eye test, frame, lenses and finishes - https://www.eyeyesheffield.co.uk/pricing/ - that info is on the wall when you walk in the door - in writing that if you struggle to read you might need new specs!

Yes, we do eye tests!

Yes, our prices are reasonable!

One of the disadvantages of having a pretty cool looking store is that people can get the idea we might just sell specs and not do eye tests. Maybe our relaxed dress code plays into that too – but, wearing shorts during this lovely summer has been great. Boots put their optometrists in awful white smocks to make them seem more clinical. I reckon giving the clinicians a bit longer to do their eye tests would have been a better move.

Someone yesterday said they’d come back to get their specs after going to Specsavers for an eye test. We had a conversation about their experience last time – waiting – passing form person to person – upselling etc. And, then discussed how we try to do it – 1 hour apart, up-front pricing – personalised. We also pointed out that most opticians doing 20+ eye tests a day are not too cheerful either – it is stressful!

With regard to pricing, we are reasonable. You can get cheaper, but seldom does the price advertised elsewhere end up being the final price. Knowing the price at the start, not the end is a good principle we like to stick to. Also, not having the horrible global designer brands means better value for money. You can get a lot more expensive than us, both at multiples and independents. We try to sit in the middle.

We should have an A-board soon – made in Sheffield from reclaimed wood and it will say we do eye tests.

“Come on ref didn’t you see that, are you blind?”. The introduction of VAR at the World Cup means referees get a second chance on some decisions now. When they go and look in that little monitor cubicle there should not be a vision issue, just interpretation differences. But, why don’t they wear glasses. Well, one can presume they are wearing contact lenses, have had LASER surgery or really can’t see what is going on!

I test the eyes of lots of people who wear specs for everything expect sport. In fact, I play football with some who do this and you know what – they are very slow to spot a pass. However, like any good long-standing men’s 5-aside most don’t know my job and I don’t know what they do and that is the way we like it.

I wear contact lenses for sport (expect swimming – got prescription goggles for that) and love them but feel no need to wear them during the day or going out. Daily lenses make this affordable and convenient and we don’t force you on to some direct debit scheme – pay as you use.

Always loved the refereeing in Kes https://www.youtube.com/watch?v=_9nDHupVqVw