independent ethical opticians in the heart of the city.


Find out about our frames

Style, ethics and quality are less pricey than you think - good value and good values

Better, up-front & All-inclusive pricing.

£165 for eye test, frame, lenses and finishes - single vision - £125 if you don’t need an eye test.

£265 for eye test, frame, lenses and finishes - varifocal - £225 if you don’t need an eye test.

Tints and thinning options available from £25.

Contact lenses from £35 for a month’s supply of dailies.

Introduction to the story of better

Our philosophy is about doing optics better.

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Better eye tests

We listen, take our time, explain and do no up-selling.

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Better value

All-in-one prices, no sneaky add-ons, inclusive finishes.

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Better products

Quality frames, with no logos/writing on the sides

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Better service

Personal, with opinions and some humour.


Fan Mail

That’s it, done, never going anywhere else. Absolutely gorgeous frames, and the most wonderful staff. Actually enjoyed shopping for glasses for the first time ever!
— Jessica Abouzeid
Best eye test I have ever had very thorough explained everything. Lovely staff. Can’t wait for my new specs too.
— Wendy Key
Very impressed. Friendly and helpful staff. Detailed eye test with excellent, unhurried, consultation and explanation. Many lovely frames to choose from, perfect amount of assistance to help with the decision. Thanks!
— Hannah Edwards
I walked past here a few times thinking it looked way too ‘cool’ for a woman in her mid 40s. But I couldn’t have been more wrong! Warm and friendly service from super knowledgeable and passionate peeps with great values. And let me bring my dog in too!
— Justine Gaubert

From the blog

#morethanmeetstheeye Events


Every so often we run lovely events in Sheffield, check back here to see what we’re up to.