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Join us 18/4/18 for our discussion - with Prof Tony Ryan OBE - on what we all can do about the tragedy of plastic pollution in the oceans - grab a drink  (in a glass!) from Brewdog.


Beautifully designed #nologo and independent label frames from an ethical, independent optician.

Style, ethics and quality are less pricey than you think.


Introduction to the story of better

Our philosophy is about doing optics better.

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Better eye tests

We listen, take our time, explain and do no up-selling.

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Better value

All-in-one prices, no sneaky add-ons, inclusive finishes.

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Better products

Quality frames, with no logos/writing on the sides

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Better service

Personal, with opinions and some humour.



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Our core range with...no naff logos.



Independent labels and eco frames handpicked from all over the world.



Kids deserve better too!



Never too early for a new pair of sunnies...

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Run, ride, swim, climb.


Contact Lenses

Simple ordering, no complicated schemes to sign up to

Our Tribes


Fan Mail

That’s it, done, never going anywhere else. Absolutely gorgeous frames, and the most wonderful staff. Actually enjoyed shopping for glasses for the first time ever!
— Jessica Abouzeid
Best eye test I have ever had very thorough explained everything. Lovely staff. Can’t wait for my new specs too.
— Wendy Key
Very impressed. Friendly and helpful staff. Detailed eye test with excellent, unhurried, consultation and explanation. Many lovely frames to choose from, perfect amount of assistance to help with the decision. Thanks!
— Hannah Edwards
I walked past here a few times thinking it looked way too ‘cool’ for a woman in her mid 40s. But I couldn’t have been more wrong! Warm and friendly service from super knowledgeable and passionate peeps with great values. And let me bring my dog in too!
— Justine Gaubert

From the blog



Gift Vouchers

cycling sheffield

We are a cycle friendly opticians. Part of that is supporting the local road racing team in partnership with Ocean Sunglasses - Cycling Sheffield


the athletes and owner karl (breathing in)

Learn more about Cycling Sheffield and how they are committed to promoting The Outdoor City and developing local talent and the other great local partners.


eyewear courtesy of ocean sunglasses

As part of our support we've teamed up with the innovative Basque sunglasses company Ocean who have supplied cool, polarised cycling sunglasses. We supply them too, obviously.

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why cycle friendly

Supporting cycle teams, encouraging people to being their bike in store and supporting moves to make Sheffield a safer, more pleasant place to ride a bike for work, rest and play.