Yes we do eye tests and yes we do contact lenses!

         Yes we do eye tests and yes we do contact lenses!


prescription sunglasses - fashion and sports

£10 off if you bring your bike in with you

Beautifully designed #nologo and independent label frames from an ethical, independent optician.

Style, ethics and quality are less pricey than you think.



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Our core range naff logos.



Independent labels and eco frames handpicked from all over the world.



Kids deserve better too!



Never too early for a new pair of sunnies...



Run, ride, swim, climb.


Contact Lenses

Simple ordering, no complicated schemes to sign up to



Introduction to the story of better

Our philosophy is about doing optics better.

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Better eye tests

We listen, take our time, explain and do no up-selling.

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Better value

All-in-one prices, no sneaky add-ons, inclusive finishes.

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Better products

Quality frames, with no logos/writing on the sides

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Better service

Personal, with opinions and some humour.


Fan Mail

That’s it, done, never going anywhere else. Absolutely gorgeous frames, and the most wonderful staff. Actually enjoyed shopping for glasses for the first time ever!
— Jessica Abouzeid
Best eye test I have ever had very thorough explained everything. Lovely staff. Can’t wait for my new specs too.
— Wendy Key
Very impressed. Friendly and helpful staff. Detailed eye test with excellent, unhurried, consultation and explanation. Many lovely frames to choose from, perfect amount of assistance to help with the decision. Thanks!
— Hannah Edwards
I walked past here a few times thinking it looked way too ‘cool’ for a woman in her mid 40s. But I couldn’t have been more wrong! Warm and friendly service from super knowledgeable and passionate peeps with great values. And let me bring my dog in too!
— Justine Gaubert

From the blog

Our Tribes


cycling sheffield

We are a cycle friendly opticians. Part of that is supporting the local road racing team in partnership with Ocean Sunglasses - Cycling Sheffield


the athletes and owner karl (breathing in)

Learn more about Cycling Sheffield and how they are committed to promoting The Outdoor City and developing local talent and the other great local partners.


eyewear courtesy of ocean sunglasses

As part of our support we've teamed up with the innovative Basque sunglasses company Ocean who have supplied cool, polarised cycling sunglasses. We supply them too, obviously.

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why cycle friendly

Supporting cycle teams, encouraging people to being their bike in store and supporting moves to make Sheffield a safer, more pleasant place to ride a bike for work, rest and play.

Our Team



I set up EYEYE for people who are looking for better eyecare and eyewear. I've done various other jobs over the last 25 yrs and try to bring that wider experience into running our store.

We're different to other opticians, we take our time, we don't sell you stuff you don't need, we wear jeans in the winter and shorts in the summer. We make bad jokes.

Our aim is that you enjoy coming to us and feel you have been looked after properly. That's it.

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I've loved being an optical consultant from the moment I started. It is great making it personalised for each individual and I like being seen as a helping hand rather than a sales rep.

Here at EYEYE I know the customer and myself will receive that first name basis, friendly, comfortable vibe that makes work feel so worthwhile.

It couldn't be more different than working in one of the big multiples with all the sales targets..

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I love working at EYEYE as it has such a great energy. I look forward to coming to work (and not just to look at new glasses on the sly, but that too!).

The pricing and ordering is so simple, so I can focus on helping people find something they love.

Doing all the health checks is very rewarding too. I also enjoy getting to have a chat with other Sheffield folk as well as Alison and Karl.

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