"Cheaper than we expected" - Frame only £75 or £125
Yes, we do eye tests!
We love it when people come in because another customer has recommended us. Thanks to everyone who has done that - we're proud of our reviews.
We, like any other business, have to think about attracting people through our door and having events like our #enjoytheview poetry event with Helen Mort is part of that …
Why don't World Cup refs wear glasses?
Yes, we do eye tests!
Yes, our prices are reasonable!
One of the disadvantages of having a pretty cool looking store is that people can get the idea we might just sell specs and not do eye tests … more
NHS Privatisation - Sheffield Telegraph article
“Come on ref didn’t you see that, are you blind?”. The introduction of VAR at the World Cup means referees get a second chance on some decisions now.
Is privatisation of the NHS inevitable and what would be its impact?"
To me privatisation means NHS services that do not meet the need of everyone, are not free at the point of delivery and are not based on clinical need, rather on the ability to pay. This is how public eyecare in England has been delivered since Conservative government privatisation in 1989.
Children need annual eye tests - book them in!
There is no point making the effort to cycle up Curbar or run to the top of Stanage if you are not going to take time to enjoy the view …
Let's get ethical, ethical
Why are annual children’s eye tests not part of the school holiday routine? If your child cannot see properly they will enjoy school less and not do as well in their studies. Six monthly dental checks are considered normal, but while you get two sets of teeth and even false ones your two eyes are irreplaceable ...
What might being an #ethicaloptician mean - service, pricing and products that are recycled or made from upcycled sea plastic?
Dark days and keeping safe
Living in The Outdoor City means we can enjoy running in the Peak District National Park with friends, a club or your dog!We're looking after your eyes so you can pause in style, admiring the view or checking your map.
Eye Test? 20 minutes ain't enough.
Health : Seeing clearly and staying safe on the roads when the nights draw in... “Sorry mate I didn’t see you” (known as a SMIDSY).
Completing a thorough eye test in 20 minutes is frankly a bit or a rush job at best. Yet the big, high street opticians book push 25 minute slots as standard!