Find out about our frames
Style, ethics and quality are less pricey than you think - good value and good values
Better, clearer pricing.
Introduction to the story of better
Our philosophy is about doing optics better.
Better eye tests
We listen, take our time, explain and do no up-selling.
Better value
All-in-one prices, no sneaky add-ons, inclusive finishes.
Better products
Quality frames, with no logos/writing on the sides
Better service
Personal, with opinions and some humour.
Fan Mail
“That’s it, done, never going anywhere else. Absolutely gorgeous frames, and the most wonderful staff. Actually enjoyed shopping for glasses for the first time ever!”
“Best eye test I have ever had very thorough explained everything. Lovely staff. Can’t wait for my new specs too.”
“Very impressed. Friendly and helpful staff. Detailed eye test with excellent, unhurried, consultation and explanation. Many lovely frames to choose from, perfect amount of assistance to help with the decision. Thanks!”
“I walked past here a few times thinking it looked way too ‘cool’ for a woman in her mid 40s. But I couldn’t have been more wrong! Warm and friendly service from super knowledgeable and passionate peeps with great values. And let me bring my dog in too!”
From the blog
Blog
Events
Every so often we run lovely events in Sheffield, check back here to see what we’re up to.