Rebel 60+
With attitude and should know better
Join us 18/4/18 for our discussion - with Prof Tony Ryan OBE - on what we all can do about the tragedy of plastic pollution in the oceans - grab a drink (in a glass!) from Brewdog.
Beautifully designed #nologo and independent label frames from an ethical, independent optician.
Style, ethics and quality are less pricey than you think.
Introduction to the story of better
Our philosophy is about doing optics better.
Better eye tests
We listen, take our time, explain and do no up-selling.
Better value
All-in-one prices, no sneaky add-ons, inclusive finishes.
Better products
Quality frames, with no logos/writing on the sides
Better service
Personal, with opinions and some humour.
Collections
#nologo
Our core range with...no naff logos.
Independent
Independent labels and eco frames handpicked from all over the world.
Kids
Kids deserve better too!
Sunglasses
Never too early for a new pair of sunnies...
Outdoors
Run, ride, swim, climb.
Contact Lenses
Simple ordering, no complicated schemes to sign up to
Our Tribes
Us creative types
Who think we know better
Kids
Who know they deserve better
Fan Mail
“That’s it, done, never going anywhere else. Absolutely gorgeous frames, and the most wonderful staff. Actually enjoyed shopping for glasses for the first time ever!”
“Best eye test I have ever had very thorough explained everything. Lovely staff. Can’t wait for my new specs too.”
“Very impressed. Friendly and helpful staff. Detailed eye test with excellent, unhurried, consultation and explanation. Many lovely frames to choose from, perfect amount of assistance to help with the decision. Thanks!”
“I walked past here a few times thinking it looked way too ‘cool’ for a woman in her mid 40s. But I couldn’t have been more wrong! Warm and friendly service from super knowledgeable and passionate peeps with great values. And let me bring my dog in too!”
From the blog
Blog
Events
Events
Gift Vouchers
cycling sheffield
We are a cycle friendly opticians. Part of that is supporting the local road racing team in partnership with Ocean Sunglasses - Cycling Sheffield
the athletes and owner karl (breathing in)
Learn more about Cycling Sheffield and how they are committed to promoting The Outdoor City and developing local talent and the other great local partners.
eyewear courtesy of ocean sunglasses
As part of our support we've teamed up with the innovative Basque sunglasses company Ocean who have supplied cool, polarised cycling sunglasses. We supply them too, obviously.
why cycle friendly
Supporting cycle teams, encouraging people to being their bike in store and supporting moves to make Sheffield a safer, more pleasant place to ride a bike for work, rest and play.