independent #ethicalopticians in the heart of the city.

Beautifully designed independent and craft frames glazed in Sheffield.

 

Find out about our frames

Style, ethics and quality are less pricey than you think.

Introduction to the story of better

Our philosophy is about doing optics better.

 
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Better eye tests

We listen, take our time, explain and do no up-selling.

 
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Better value

All-in-one prices, no sneaky add-ons, inclusive finishes.

 
 
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Better products

Quality frames, with no logos/writing on the sides

 
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Better service

Personal, with opinions and some humour.

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Better, clearer pricing.

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EYE TEST ONLY £30

Fan Mail

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That’s it, done, never going anywhere else. Absolutely gorgeous frames, and the most wonderful staff. Actually enjoyed shopping for glasses for the first time ever!
— Jessica Abouzeid
Best eye test I have ever had very thorough explained everything. Lovely staff. Can’t wait for my new specs too.
— Wendy Key
Very impressed. Friendly and helpful staff. Detailed eye test with excellent, unhurried, consultation and explanation. Many lovely frames to choose from, perfect amount of assistance to help with the decision. Thanks!
— Hannah Edwards
I walked past here a few times thinking it looked way too ‘cool’ for a woman in her mid 40s. But I couldn’t have been more wrong! Warm and friendly service from super knowledgeable and passionate peeps with great values. And let me bring my dog in too!
— Justine Gaubert

Our Fans

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From the blog

Events

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Every so often we run lovely events in Sheffield, check back here to see what we’re up to.