Yes we do eye tests and yes we do contact lenses!
Rebel 60+
With attitude and should know better
£10 off if you bring your bike in with you
Beautifully designed #nologo and independent label frames from an ethical, independent optician.
Style, ethics and quality are less pricey than you think.
Collections
#nologo
Our core range with...no naff logos.
Independent
Independent labels and eco frames handpicked from all over the world.
Kids
Kids deserve better too!
Sunglasses
Never too early for a new pair of sunnies...
Outdoors
Run, ride, swim, climb.
Contact Lenses
Simple ordering, no complicated schemes to sign up to
Events
Introduction to the story of better
Our philosophy is about doing optics better.
Better eye tests
We listen, take our time, explain and do no up-selling.
Better value
All-in-one prices, no sneaky add-ons, inclusive finishes.
Better products
Quality frames, with no logos/writing on the sides
Better service
Personal, with opinions and some humour.
Fan Mail
“That’s it, done, never going anywhere else. Absolutely gorgeous frames, and the most wonderful staff. Actually enjoyed shopping for glasses for the first time ever!”
“Best eye test I have ever had very thorough explained everything. Lovely staff. Can’t wait for my new specs too.”
“Very impressed. Friendly and helpful staff. Detailed eye test with excellent, unhurried, consultation and explanation. Many lovely frames to choose from, perfect amount of assistance to help with the decision. Thanks!”
“I walked past here a few times thinking it looked way too ‘cool’ for a woman in her mid 40s. But I couldn’t have been more wrong! Warm and friendly service from super knowledgeable and passionate peeps with great values. And let me bring my dog in too!”
From the blog
Blog
Our Tribes
Us creative types
Who think we know better
Kids
Who know they deserve better
Our Team
Karl
I set up EYEYE for people who are looking for better eyecare and eyewear. I've done various other jobs over the last 25 yrs and try to bring that wider experience into running our store.
We're different to other opticians, we take our time, we don't sell you stuff you don't need, we wear jeans in the winter and shorts in the summer. We make bad jokes.
Our aim is that you enjoy coming to us and feel you have been looked after properly. That's it.
Alison
I've loved being an optical consultant from the moment I started. It is great making it personalised for each individual and I like being seen as a helping hand rather than a sales rep.
Here at EYEYE I know the customer and myself will receive that first name basis, friendly, comfortable vibe that makes work feel so worthwhile.
It couldn't be more different than working in one of the big multiples with all the sales targets..
Kate
I love working at EYEYE as it has such a great energy. I look forward to coming to work (and not just to look at new glasses on the sly, but that too!).
The pricing and ordering is so simple, so I can focus on helping people find something they love.
Doing all the health checks is very rewarding too. I also enjoy getting to have a chat with other Sheffield folk as well as Alison and Karl.
cycling sheffield
We are a cycle friendly opticians. Part of that is supporting the local road racing team in partnership with Ocean Sunglasses - Cycling Sheffield
the athletes and owner karl (breathing in)
Learn more about Cycling Sheffield and how they are committed to promoting The Outdoor City and developing local talent and the other great local partners.
eyewear courtesy of ocean sunglasses
As part of our support we've teamed up with the innovative Basque sunglasses company Ocean who have supplied cool, polarised cycling sunglasses. We supply them too, obviously.
why cycle friendly
Supporting cycle teams, encouraging people to being their bike in store and supporting moves to make Sheffield a safer, more pleasant place to ride a bike for work, rest and play.