Free drinks and shared values
Trade shows - I often get flash backs to going to a Motor Show at the NEC in early 80s and there were women with few clothes lying on bonnets. Silmo Paris isn't like that now, but some of the marketing images are still dubious. We are drawn to the simpler stands like the one of Fabiano & Franesca of DABRACH who don't need the freebies/DJs and disposable stands, as the quality of the product does the talking (that's not to say we don't accept a free beer towards the end of the day when the work is done). One of the joys of being an independent business is that we can work with fellow owners who share some key values and are nice people to spend time with.
It was great to see, amongst others, Saskia & Menno (https://frameholland.com), Hans & Nicole Heyelander | Quality Eyewear, Cees EYEFUNC EUROPE B.V., Mart & Paul folc eyewear, Clara @oddaeyewear